When the CRM suddenly becomes a brake pad You may be familiar with the following situation: You work for a small company and ...

CRM maintenance is the bottleneck in many companies. Data is often not entered at all, incompletely or incorrectly. If you have ...

Knowledge is not power, but applied knowledge is power! There is an enormous amount of knowledge in companies - in heads, in documents, in CRMs ...

In a digital B2B world in which relationships are increasingly built via screens, the role of employees is also changing. They ...

The new reality: remote sales is becoming increasingly important in B2B B2B sales has also changed fundamentally since the COVID pandemic - ...

Personalization in sales is not a "nice-to-have" but a must in a world in which customers are flooded with standardized mass messages every day.

As customers can now switch between channels with just a few clicks, it is no longer a question of whether companies communicate across channels, but how well they do so. Who ...

Sales does not end with the signature - it just begins there on a new level. In a world in which ...

In today's B2B landscape, the boundaries between marketing and sales are becoming blurred. In principle, marketing and sales are different disciplines, but ...