Imagine your website talking to visitors - tailored to their industry, role or needs - and guiding them to the next action. This is exactly what a WebPlay makes possible.
| Web form | Funnel tool | Chatbot | WebPlay | |
|---|---|---|---|---|
| Dynamic | No | Minimal | Simple | Yes - intelligent & context-dependent |
| Guided logic | No | If/Then | Menu tree | Yes - complex, rule-based decision logic possible |
| Integrated in playbooks | No | No | No | Yes - directly linked to your sales playbook |
| Direct added value for visitors | No | Rare | Simple | High - real advice and relevance |
| Lead scoring | No | Rare | Simple | Detailed - with multidimensional scorecard |
| Artificial intelligence | No | No | Chat | Agentic AI - Intelligent integration with dynamic workflows and data enrichment |
Guided instead of generic: users only receive relevant content.
Ready for immediate use: Integrated into your website in just a few clicks.
Absolutely flexible: On landing pages, product pages or for partner portals.
Measurable & scalable: Engagement, bounces, conversion - everything at a glance.
Globally understandable: Thanks to intelligent, automatic translation, languages are not a barrier.
Multi-view: Can be displayed as a campaign card, online document or mobile funnel, depending on the application.
Then that's exactly right!
WebPlays are not there to get everyone through - but to find the right ones. Those who don't fit are qualified politely and transparently. This superficially lowers the conversion rate, but increases focus, efficiency and closing rates in sales.
Instead of struggling with 100 half-baked leads, you have 12 really good ones - and your sales team will thank you for it.
Playbook & WebPlay - the perfect duo
