Our mission: 

Human interaction matters!

Messaging and CRM, prospecting and reporting, digital sales and remote buying - software sales is becoming increasingly complex. Markets and technologies, success strategies and required skills - everything is constantly changing.

No wonder that, according to Gartner Research, 77% of all B2B salespeople no longer perform their tasks efficiently. 

Linkando Playbooks make salespeople's jobs easier every day by providing them with an experienced, all-knowing colleague for every customer interaction.

This is what our playbooks feel like: they are smart, interactive and deeply integrated into all sales tools across the entire sales process. With playbooks, even low performers become sales champions in no time at all. 

For sales managers, Linkando playbooks are the perfect tool to bring the whole team into line and ensure consistent and high-performance customer communication.

Sales leaders gain more control over their processes, whether in the home office or on-site, without the need for additional IT resources or complex CRM integrations.

Linkando started out as meeting software in 2020. Back then, our playbooks were just an add-on. We were surprised by the positive response, so our roadmap has been fully focused on playbooks since 2022. 

Our solution for formal online meetings is still available on the market: Linkando Meetings is now part of Linkando X from Deutsche Telekom. We will continue to offer our hybrid meeting solution through certified event provider partners.


Strong strategic partners

Linkando and Telekom have been business partners since 2023. With the solution Linkando X hosted in the Open Telekom Cloud, we are expanding the MagentaBusiness Collaboration portfolio with Zoom X. Telekom is the exclusive distributor of Linkando X and also provides the necessary services. Linkando is also part of the TechBoost Telekom program. 

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Linkando is the leading ISV in the German-speaking Zoom ecosystem. The Linkando App for Zoom was the first app for Zoom Meetings and Zoom Webinars from Germany in the Zoom Apps Marketplace. Our joint customers use the solution for formal online meetings such as AGMs or general meetings. 

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Linkando and Jabra GN have been working together since 2023 on joint solutions for contact, call and service center customers who want to use the Audio AI of the Jabra Engage AI Software with Linkando Playbooks connect. Both companies are part of the Zoom X One Team which, together with Deutsche Telekom Business, offers efficiency-enhancing communication solutions with the Zoom X platform.

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Our management team

Volker Wiora

Founder & CEO
Serial entrepreneur with combined sales worth 250 million euros

Ilga Gröschel

Founder & Head of Operations
Management track record at Arellia, Altiris and Matrix42

Maxim Romanovich

Head of Technology
10+ years of experience in the development of Saas software

Karl-Martin Haaf

Head of Sales
Channel and sales expert with more than 25 years of experience

Manfred Mühlan

Head of IT & Security
Over 25 years of experience, former bank board member and senior consultant

Team backgrounds

Volker Wiora
Managing Director

Linkando GmbH

Eat your own dog food

In the Linkando sales team, we naturally use our own solution. Thanks to playbook-based selling, we can constantly improve our sales process in every customer meeting. We create a database in order to continuously adapt our playbooks to new requirements. This is how we ensure that we achieve our sales targets.

Latest News

Feature Flash: Linkando Playbooks

Feature Flash: Linkando Playbooks

Once a week we introduce you to the coolest Linkando features in our FeatureFlash. Subscribe to our newsletter to stay up to date.
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Feature Flash: Linkando Meetings

Feature Flash: Linkando Meetings

Once a week we present the coolest Linkando meetings features in our FeatureFlash. Overview of all previous Feature Flash articles On ...
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Linkando and regio iT digitize committee meetings with gpaNRW-certified specialist application

Linkando and regio iT digitize committee meetings with gpaNRW-certified specialist application

PRESS RELEASEA partnership between Linkando and regio iT enables legally compliant digital committee work in cities, municipalities, districts and associations. In a pilot project ...
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