How can I ensure that my sales partners clearly communicate the key selling points of my products and services?
How can I ensure that my sales partners clearly communicate the key selling points of my products and services?
Partners who sell services and products from other companies are often faced with the challenge that they do not know the products to be sold in depth and lack the technical expertise to adequately present the key selling points and technical added value to the customer.
By using Linkando Playbooks, you make it easier for your sales partners to communicate with their target customers in the long term. The product added values and background information can be communicated to customers in a more targeted, comprehensible and successful way thanks to individual guidelines and scripts, and the sales conversation follows a clearly structured process that you can define and establish together with your sales partners. Thanks to integrated scoring, the sales partner recognizes from the customer's answers whether there is an objective interest in buying and whether it is worth investing more time.
Customers do not understand the added value of the product and do not buy it
= no functioning partner business
