Forget the sales funnel - how to win customers today!

Everyone knows the concept of the sales funnel:

A lead is identified, its attention captured and guided through a cleverly designed process until the purchase is completed.

AIDA - Attention, Interest, Desire, Action - this is what we were taught in numerous marketing seminars.

But this strategy no longer works!

Why? Because we live in a world in which our attention is constantly being fought over. Advertising, social media, emails, news - the flow of information is incessant.

The modern buyer journey

You all know how the modern buyer journey works because you regularly buy products and services.

Imagine you are scrolling through LinkedIn and see an ad for the playbook software Linkando.

Interesting! You click on the link to the landing page - but then the phone rings, a WhatsApp message comes in, a colleague is standing in the doorway. You are distracted. Linkando is no longer present.

Two days later, you see a retargeting ad for Linkando on Facebook. You find it exciting again and click on "Follow Page". Over the next few weeks, ads appear regularly - you notice them, but don't click on them again.

But then comes an ad that introduces Linkando's Zoom integration. You've just had a Zoom call and immediately understand the added value. This time you click on the landing page again, take a look around - but don't book a demo because you don't want to talk to a salesperson.

In a world flooded with stimuli, it is no longer enough to guide potential customers through a funnel. This is because the process often fails at the first step: attention.

How can you react?

The modern buyer journey is more like an adventure park than a funnel. You have to keep creating new experiences in order not to lose the lead.

Every point of contact with a potential customer is an opportunity to draw them into your buyer journey. However, it usually doesn't work the first time, as the buyer loses attention too quickly - and most buyers today no longer want to talk to a salesperson. So what to do?

The answer: Interactive webplays

As soon as a lead visits your website, the interaction begins - not with a sales representative, but with a webplay. You grab the customer at the moment when their attention is at its highest.

A digital guide interactively qualifies the lead and guides them through relevant content.

Of course, the lead will be distracted again after completing the webplay - but you have now collected valuable data to follow up in a targeted manner. Instead of hoping for luck, you can convince them with tailor-made offers.

Conclusion: attention is the new currency

There is a constant battle for attention on the Internet. Every single contact counts.

With interactive web displays, you not only create touchpoints, but also make them effective.

Those who adapt to this have the chance to stand out from the crowd - and influence real purchasing decisions.

Curious? Visit https://linkando.com/playbooks/getting-started/ and start the webplay.