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The wow effect: structured sales pitches improve the B2B customer experience
An article in the FOM magazine.
The customer experience is also important in B2B sales. FOM tools structure digital sales conversations and enable data-driven sales management.
We all have to deal with annoying salespeople from time to time. They babble, don't get to the point and waste our time. They talk too much and ask too few questions. Most of the time, this type of "sales pitch" ends in a lose-lose situation.
Click here for the full article.
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