Sales content that converts: How to use content correctly in sales!

Did you know that only 10% of your content generates 50% of your leads?

For you as a sales leader, this means that you can save most of your content.

Concentrate on the 10% that really counts!

How do you know which content converts?

You don't know it! But your sales champions do.

You interact with prospects, leads and customers every day and know exactly which arguments work and which don't. Your success proves it.

Ask your sales champions how much of your content they really use?

• Do they even send out your white paper or do they think that nobody will read it anyway?
• Do they use your flyer at all or have they perhaps created their own that you don't even know?
• Do your best sellers use your script at all - or have they developed their own script, knowing that it converts much better?

Converting content already exists in most companies, but it is not systematically used by all salespeople.

How can you do it better?

This is where sales playbooks come into play.

Playbooks standardize content in the sales process with digital guides for your salespeople. This ensures that your salespeople use the content that works best in every customer interaction.

For example, when approaching customers on LinkedIn,

Linkando Playbook with digital guide for social selling on LinkedIn 

in prospecting calls with Zoom,