Meeting playbooks & in-meeting app: the online tools of sales professionals

Sales playbooks have been around for a long time; Linkando is now bringing them into the world of online meetings. After all, leads are too valuable to be sacrificed to an inefficient funnel, especially in IT and software sales.

Landau, 24 November 2022 - Meeting playbooks can be thought of as a script for a sales organization. They provide companies with guidelines for preparing, conducting and following up on online meetings. At its core, the aim is to increase sales success.

"Virtual sales meetings present many companies with challenges," explains Volker Wiora, founder and CEO of software provider Linkando from Landau. "With meeting playbooks, sales professionals can draw on our years of experience in digital IT and software sales."

Common challenges in online software sales are multitasking due to the use of different tools, a lack of standardization as well as inefficient preparation and conversation management during online meetings. All this results in low sales figures and a low cost-income ratio in many sales organizations.

Linkando's meeting playbooks provide tried-and-tested solutions: Companies receive scripts and interactive agenda templates for virtual meetings, closing questions specifically for software sales, onboarding guidelines for new employees and feedback tools for customers. Software and IT companies can use these templates and tools to increase their sales efficiency and create uniform sales standards throughout the company.

"In the software industry, a lead usually costs between 200 and 300 euros," says Volker Wiora. "However, a large proportion of these leads are lost in the sales funnel due to inefficient meeting management. Meeting playbooks and the in-meeting app can realize this optimization potential through organized and structured sales calls and sales processes, interactively directly during the appointments."

In B2B business in particular, the trend is clearly moving towards online sales. Virtual sales meetings have become standard since the start of the coronavirus pandemic and companies need to invest more in their digital competitiveness.

"It's no longer enough to start a video chat in a tool like Zoom and simply present the standard pitch," says Volker Wiora. "Companies have gained experience with digital tools and have become smarter. If you want to keep up with the competition, you have to combine modern sales tools with efficient sales strategies. Our meeting playbooks are the key to guaranteed sales success." 

About Linkando

Linkando is a provider of meeting management software from Germany. As a remote-first company, Linkando uses its own solution every day to make meetings more efficient. Linkando's software enables companies and other organizations to hold efficient and secure meetings by using specialized process and data analysis tools that save time and money and sustainably improve meeting execution. Unlike other solutions, Linkando integrates with common video conferencing systems such as Zoom or Microsoft Teams. Linkando is available worldwide as a cloud-based software-as-a-service product.