Love at second sight: Webplays as a game changer in cross- and upselling

Selling is a matter of trust!

Logically, then, it should be easier to sell an existing customer another product. This is called cross-selling or upselling - but in practice it is often more difficult than expected.

Why a cross/upselling strategy is indispensable

What is your cross/upselling strategy?

You MUST have an answer to this question. Because companies with a well thought-out strategy increase their profits by 20 % on average.

However, the reality is often different: Most companies do not have a dedicated cross/upselling strategy, leaving enormous sales potential untapped.

In the following, we will show you why digital sales guides, so-called webplays, are the ideal tool for successful cross-selling and upselling.

Cross-selling with digital sales guidelines

Let's imagine you sell PCs and add printers to your range. A classic cross-sell - because if you have a PC, you most likely also need a printer.

Instead of simply sending a promotional email or creating a landing page, you could send your customers an interactive webplay with a digital sales guide. This guide contains targeted discovery questions that dynamically adapt to the customer's answers.

The guide will automatically qualify your customers to purchase a printer. Do they need a printer? What features do they need? Which brand do they prefer? At the end, they click on "Send" - and you receive all the relevant information directly in your CRM.

Thanks to existing customer relationships, there is a high probability that customers will take the time to complete the webplay. Love at second sight!

Successful practical example: CX Services GmbH

CX Services GmbH is a reliable IT service provider and project partner for leading technology companies.

To identify cross-selling potential, CX Services sends its existing customers a webplay with a digital sales guide. This could look like this.

As this webplay is sent to existing customers, the response rate is correspondingly high.

Over 80% of recipients complete the webplay and CX Services GmbH was able to increase cross-selling sales by 150% in just three months.