FOM Magazine: Online events as a model for success

Digital events will establish themselves in the association world; associations will continue to rely on digital events even after the pandemic. However, face-to-face events will remain indispensable.

A guest article by Stefan Kirchner

Lockdowns, masks, social distancing, hygiene rules: A lot has changed in the last two years. We are feeling the effects of COVID-related restrictions, especially at face-to-face events. There were significantly fewer events during the pandemic and the number of participants has fallen sharply.

At the same time, the pandemic has also created a new market: Face-to-face events have been replaced or supplemented by digital events.

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