Your website is not converting? Webplays offer solutions

Many websites are recording high traffic, but they are not converting this traffic into sales. User numbers are increasing, but sales figures are not: does this sound familiar?

If so, you most likely have one (or both) of the following problems:

1. You get traffic that doesn't match your website. In this case, you need to rethink your SEO or SEA strategy!
2. Your website visitors can't find their way around your website. In this case, you need to help your website visitors - for example with Linkando Webplays!

Webplays: Digital guides integrated on your website

If qualified website traffic is not converting, you are probably thinking about revising your page setup first. Then it's about questions like: Are there enough buttons or is the color scheme appealing?

Such measures can help, but they usually do not address the underlying problem and therefore only lead to small improvements in the conversion rate. The real problem is not the buttons or colors on your website, but the fact that your product or service is difficult to understand.

We have developed webplays for precisely such cases. These are digital guides that you integrate directly into your website. When visitors interact with the website, the guide leads them through the process from start to finish.

Application example 1: Online services

Online services can be complicated, for example applying for benefits on insurance portals. Services such as online banking are also complicated enough for many older people to shy away from them.

In the public sector, for example, applying for citizen services such as car registrations or social housing is often complicated.

In such cases, webplays are an ideal solution. When a website visitor initiates the relevant process, a pop-up or sidebar opens with a digital guide. The user is then guided step-by-step through the process.

Application example 2: Digital sales

If you sell complex products or services online, digital guides can help your customers with product selection. Webplays are also a good solution if you have more complex sales processes.

Think, for example, of topics such as account openings that require KYC checks or products with complex contracts or user instructions. Webplays allow you to provide customers with the help they need and relieve your staff in the process.

Application example 3: Customer service

Customer service is one of the most common use cases for webplays. You can think of webplays as the further development of a chatbot.

A key difference between chatbots and webplays is the transition between human and machine. If a chatbot reaches its limits, which is often the case, a human employee has to step in and usually start again from scratch.

With a webplay, on the other hand, all of the customer's information is recorded and presented to the employee in a clear form and without media discontinuity.

Application example 4: Contact button

The contact button on your website can also be a good use case for webplays. If the customer clicks on "Contact", the webplay opens in the sidebar. The customer is then qualified directly for sales using a digital guide.

Webplay contact button:

The sales employee in turn contains all the data directly in their sales tool, for example in the CRM, and can then approach the customer directly with a customized offer.

Webplays are very flexible and suitable for a variety of use cases. If you would like to find out more, please contact us at info@linkando.com.

Or you can try it out for yourself at https://cx-services.gmbh/index.html#Kontakt and click on "Contact".