46% shorter sales cycle:
How to boost your sales with partner-sourced leads

You have to be faster than your competitors in sales!

One way to shorten your sales cycle is to generate leads via partners. Partner-sourced leads take 46 percent less time to close!

A 46% shorter sales cycle is a huge competitive advantage for your business. You spend less time on lead generation, have lower customer acquisition costs and can reinvest the revenue gained more quickly in your marketing and sales.

Why close partner-sourced leads faster?

As a buyer, you are often "partner-sourced leads" yourself. When you book a hotel, you look at the reviews. When you choose a restaurant, you ask friends for recommendations.

So you rely on your network!

Partner sales work according to the same principle.

• If a partner recommends you, the lead will have more confidence in you from the outset.
• In addition, your partner will give you more information about the leads and a better understanding of their needs.

Partner-sourced leads close faster because you know the lead better, enjoy more trust and spend less time on outreach.

Partner sales in practice

Partner sales is not a sure-fire success! You have to win partners, build and maintain a relationship and proactively manage and expand the sales channel.

The big challenge in partner sales is that most companies only explain to their partners "what" they sell, but not "how". It is automatically assumed that the partners can do this themselves.

In practice, this rarely works. This is because the partners are usually not the actual product specialists. They can then only "recommend", but not sell.

That is why we have developed specialized partner playbooks

The "how" is much more important in sales than the "what" - at the same time, it is much more difficult to communicate.

Playbooks provide detailed digital guides for partner management. They explain partners in detail:

• The individual steps of the sales cycle
• Which problems your product solves exactly
• What the best lead criteria are
• What the best sales arguments are
• The answers to frequently asked questions
• ... and much more.

Digital guides thus offer systematic sales support for your partners, which significantly increases sales opportunities.

You can also link the playbooks directly to your systems, creating an automatic flow of information between you and your partners. This allows you to update your partners' guides with pricing or product news, for example, and collect feedback from your partners.

Partner sales pay off! Recommendations are the best form of marketing. But it's even better if your partners not only recommend, but also sell. You can make this possible with digital guides.

Take a look at https://linkando.com/playbooks/getting-started/ if you want to see a Playbook in action. If you have any questions, please contact info@linkando.com.